BSB52415

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

This qualification would apply to individuals working in a variety of industry settings, planning on /currently directly responsible for generic marketing collateral, campaigns, public relations and international marketing.

 

DURATION

You  have a total of 2 years to complete the Diploma, however, based on a study commitment of 15 to 20 hours a week, candidates are able to complete this in 12 months.


 

ENTRY REQUIREMENTS

FMedge has the following admission requirements to suit the delivery and assessment mode offered:

  • Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication.
  • Students are required to be competent in written and spoken English and will undertake a Language, Literacy, and Numeracy test prior to commencing the training.
  • Students are required to be competent in basic computer skills i.e. conduct internet research, use email, cut and paste, use templates and prepare answers using word.

 

PATHWAYS

his qualification would apply to individuals with various job titles including;

* Marketing manager
* Marketing team leader
* Product manager
* Public relations manager

 Individuals in these roles may possess substantial experience in a range of settings, but seek to further develop their skills across a wide range of business administrative functions.

A possible training pathway for a student completing this qualification could be the following:

* BSB61315 Advanced Diploma of Marketing
* BSB61015 Advanced Diploma of Leadership and Management

These qualifications represent a logical pathway regardless of whether the RTO offers the qualifications.

After achieving the BSB52415 Diploma of Marketing, candidates may pathway into an Advanced Diploma of Marketing (BSB61315) or other Advanced Diploma within the BSB or other industry area.

‘Course Credits’ may be gained for further study on completion of this qualification.

Job Roles

Job roles associated with this qualification relate to the delivery of training and assessment of competence within the VET sector.

Employment outcomes may include the following role/s:

* Administration Manager
* General Office manager
* Office Manager


 

COURSE CONTENT

Twelve (12) units are required for award of this qualification including:

* Three (3) are core units
* Nine (9) are elective units

The Nominal Hours for the Qualification as per the Victorian Implementation / Purchasing Guide are 1240 Hours.

On successful completion of the following 12 units you will have attained the BSB52415 Diploma of Marketing and Communication.

The following tables outline the Units of Competencies and FMedge subjects available for this Qualification.

 

Unit Code

BSBMKG507

BSBMKG523

Core/Elective

Core

Core

Unit Title

Interpret market trends and developments

Design and develop an integrated marketing communication plan

 

BSBPMG522

BSBADV507

BSBFIM501

BSBLDR502

BSBMKG501

BSBMKG502

BSBMKG506

BSBMKG514

BSBMKG515

BSBPUB504

Undertake project work

Develop a media plan

Manage budgets and financial plans

Lead and manage effective workplace relationships

Identify and evaluate marketing opportunities

Establish and adjust the marketing mix

Plan market research

Implement and monitor marketing activities

Conduct a marketing audit

Develop and implement crisis management plans

Core

Elective

Elective

Elective

Elective

Elective

Elective

Elective

Elective

Elective

Please Note: The elective units of competency have been selected by FMedge following industry consultation and are offered in the standard delivery of this course by FMedge. Candidates who have attained competency in alternate units may be eligible to substitute those units for Credit transfer/RPL or RCC in accordance with the training package rules for the BSB52415 Diploma of Marketing and Communication. Where this course is offered for our corporate clients and subject to the training packaging rules alternate electives may be substituted to provide customisation to their specific requirements.


 

ACCREDITATION

Upon successful completion of the required 8 units, you will be awarded BSB52415 Diploma of Marketing and Communication


 

DELIVERY METHODS

Programs can also be designed to meet your timeframe and the specific needs of your personal circumstances, your organisation and market sector.

Please contact us to discuss your organisation’s specific training needs and preferred delivery method (Online, classroom based or a blended approach).