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BSB52415 Diploma of Marketing and Communication

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

This qualification would apply to individuals working in a variety of industry settings, planning on /currently directly responsible for generic marketing collateral, campaigns, public relations and international marketing.


You  have a total of 2 years to complete the Diploma, however, based on a study commitment of 15 to 20 hours a week, candidates are able to complete this in 12 months.

Entry requirements

There are no entry requirements for this qualification.


A possible training pathway for a student completing this qualification could be the following:

* BSB60515 Advanced Diploma of Marketing
* BSB51915 Advanced Diploma of Leadership and Management

These qualifications represent a logical pathway regardless of whether the RTO offers the qualifications.

After achieving the BSB52415 Diploma of Marketing and Communication, candidates may pathway into an Advanced Diploma of Marketing (BSB60515) or other Advanced Diploma within the BSB or other industry area.

‘Course Credits’ may be gained for further study on completion of this qualification.


Job roles

Job roles associated with this qualification relate to the delivery of training and assessment of competence within the VET sector.

Employment outcomes may include the following role/s:

* Marketing manager
* Marketing team leader
* Product manager
* Public relations manager

Course Content

Eight (8) units are required for award of this qualification including:

* Eight (8) are elective units

The Nominal Hours for the Qualification as per the Victorian Implementation / Purchasing Guide are 385-490 Hours.

On successful completion of the following 8 units you will have attained the BSB52415 Diploma of Marketing and Communication.

The following tables outline the Units of Competencies and FMedge subjects available for this Qualification.

Unit Code Unit Title Core /Elective
BSBMKG507 Interpret market trends and developments  Core
BSBMKG523 Design and develop an integrated marketing communication plan  Core
BSBPMG522 Undertake project work  Core
BSBADV507 Develop a media plan  Elective
BSBFIM501 Manage budgets and financial plans  Elective
BSBLDR502 Lead and manage effective workplace relationships  Elective
BSBMKG501 Identify and evaluate marketing opportunities  Elective
BSBMKG502 Establish and adjust the marketing mix  Elective
BSBMKG506 Plan market research  Elective
BSBMKG514 Implement and monitor marketing activities  Elective
BSBMKG515 Conduct a marketing audit  Elective
BSBPUB504 Develop and implement crisis management plans  Elective

Please Note: The elective units of competency have been selected by FMedge following industry consultation and are offered in the standard delivery of this course by FMedge. Candidates who have attained competency in alternate units may be eligible to substitute those units for Credit transfer/RPL or RCC in accordance with the training package rules for the BSB52415 Diploma of Marketing and Communication. Where this course is offered for our corporate clients and subject to the training packaging rules alternate electives may be substituted to provide customisation to their specific requirements.


Upon successful completion of the required 8 units, you will be awarded BSB52415 Diploma of Marketing and Communication.

Delivery Methods

icon-online  Online

Programs can also be designed to meet your timeframe and the specific needs of your personal circumstances, your organisation and market sector.

Please contact us to discuss your organisation’s specific training needs and preferred delivery method (Online, classroom based or a blended approach).

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